Autumn is a golden opportunity for brands to tap into seasonal trends with relatable, authentic UGC. This time of year brings fresh creative angles across fashion, food, skincare, fitness, and more.

🍁 Campaign Ideas for Autumn 2024

• Back-to-Uni Essentials: Collaborate with students to showcase their top buys for campus life — from stationery to skincare.
• Seasonal Recipes & Comfort Food: Feature warm, cozy food videos or cooking content.
• Autumn Fashion & Layering Tips: Partner with creators to highlight transitional outfits and layering essentials.
• Self-Care Rituals: Wellness, skincare, candles — it’s the perfect season for cozy self-care UGC.

📸 Why Use UGC Now?

Autumn is a huge season for product discovery, especially on platforms like TikTok and Instagram. People are actively looking for recommendations, and UGC blends in naturally with this mindset.

📈 Trending Content Styles

1. “Spend the day with me” routines featuring your product
2. “My autumn must-haves” compilations
3. ASMR-style unboxings with cozy visuals
4. “How I style...” TikToks or Reels showing versatility

🚀 Start a Brief on SHOUT

Log in to shoutugc.com and start a brief in minutes — or speak to our team if you’d like help planning a campaign. Autumn is short — don’t miss the chance to create scroll-stopping content that feels right for the season.