Autumn is upon us, signaling the start of an exciting season for brands as marketing ramps up for holidays like Halloween, Black Friday, and Christmas. These major events present a fantastic opportunity to harness User-Generated Content (UGC) and boost your brand’s visibility. At SHOUT and as TikToks 1st UK Marketing Partner, we know how important it is to stay on top of trends. So, to help you maximise engagement and amplify your reach this holiday season, we’ve compiled some creative UGC ideas to get you started.

Embrace Autumn Marketing

Autumn is a huge opportunity for different brands to wrap up campaigns from last summer. This could include a final summer sale like H&M have done to not only get rid of excess stock, but keep themselves top-of-mind for consumers at the turn of each season.
In addition to this, leaning into all things autumn including the use of hashtags suited to the seasons like #autumn #cosy #october #spookyseason etc. This will impact reach positively for your brand as consumers search these hashtags to find more niche content.

Spark Conversation Through Campaigns

Implement competitions related to Autumn activities. For example, you can create a brief on SHOUT and hire content creators to create a viral moment by filming themselves carving your logo into a pumpkin. Feeling dry on creative ideas? The AI brief builder, Eugene C, on our platform can help conjure up some ideas for how to spice your campaign up!
On SHOUT, you're able to create gifted campaigns. These work extremely well to entise consumers to buy and invest in your product. Consider creating a Halloween gift basket and asking creators to unbox it on camera to show off your brands creativity.

Create Black Friday Buzz

Black Friday is an excellent opportunity for brands to show appreciation for current customers as well as attract new ones.

• Tease the Deals: Start early by encouraging your audience to share what they hope to snag on Black Friday using a specific hashtag, such as #BlackFridayWishList. You can leverage this UGC to build excitement and tailor your promotions to consumer interests. For instance, share selected wish lists on your platforms, creating a sense of community and connection.
• UGC Countdown: Create a countdown to Black Friday featuring daily posts of user-submitted content showcasing their favourite products. This not only amplifies engagement but also encourages potential buyers to visualise how your products fit into their holiday shopping.
• Exclusive Content Creator Collaborations: When creating a brief with SHOUT, you can select for a creator to post on their own TikTok or Instagram profile. You're also able to save the content and repost onto your own platforms for maximum reach. In terms of content, you can ask them to share sneak peeks of your Black Friday deals, promoting their unboxing experiences to their audiences. This can significantly increase reach and attract new customers to your brand. Use SHOUT to connect with influencers who align with your brand values.

Christmas Cheer: Foster Community with Creative Campaigns

As the holiday season approaches, it’s essential to keep the spirit of giving alive while maximising engagement through UGC. Here are some campaign ideas that can resonate with your audience:

1. Holiday Gift Guides: Collaborate with content creators to curate unique gift guides featuring your products. Encourage them to share these guides on their platforms, using hashtags like #HolidayGiftGuide and #GiftIdeas. This UGC can help potential buyers find inspiration while boosting your brand visibility.
2. Festive Photo Contests: Host a festive-themed photo contest where customers share their best holiday decorations or moments featuring your products. Use a catchy hashtag, such as #MyHolidayWith[Brand], to collect entries. Not only does this generate UGC, but it also creates a sense of community among your customers.
3. 12 Days of Giveaways: Implement a UGC-driven giveaway campaign over the 12 days leading up to Christmas. Each day, ask followers to share their favourite holiday traditions using your products, tagging your brand for a chance to win daily prizes. This approach not only increases brand engagement but also encourages repeat interactions.
4. Influencer Holiday Takeovers: Consider having influencers take over your social media for a day, sharing their holiday traditions, and showcasing how your products fit into their celebrations. This strategy can provide an authentic look at your brand from a trusted voice, making it more relatable and appealing to potential customers.

Conclusion: Amplifying Your Reach with SHOUT

As you navigate through this bustling holiday season, remember that User-Generated Content (UGC), influencer marketing, and content creator collaborations are powerful tools to enhance engagement and amplify your brand’s reach. SHOUT offers a seamless platform to connect with creators, manage campaigns, and track results, ensuring your marketing efforts are not only creative but also effective.

To kickstart your autumn and holiday marketing strategies, explore the possibilities with SHOUT today. By leveraging the creativity of your community, you can turn seasonal trends into lasting brand loyalty.

For more inspiration and tips on UGC and influencer marketing, check out other blogs and sign up today to claim your free trial!