Nano influencers may have fewer than 10,000 followers, but they live up to the saying that dynamite comes in small packages.

EMarketer reports that nano influencers achieve the highest engagement rate at 6.23%, yet our campaigns frequently surpass this, reaching an impressive 10.7% engagement.

This makes nano influencers an attractive option for brands looking to reach a niche target audience, especially as these influencers are typically more budget-friendly, providing an excellent return on investment (ROI) for businesses of all sizes.

How Much Should I Budget For Influencer Marketing?

The cost of working with nano influencers varies widely, depending on factors such as their niche, the type of collaboration, and your campaign goals.

Flat Fees

Many nano influencers charge flat fees for specific collaborations, such as sponsored posts, stories, or product reviews. On average, the cost for a single post from a nano influencer can range from £10 to £100.

Commission-Based Collaborations

With a commission fee, influencers earn a percentage of sales generated through their affiliate link or discount code — typically 5% to 20%.

Product Exchanges

Instead of paying a fee, the influencer receives free products or services in exchange for content. This is especially popular with smaller brands.

Discounted Long-Term Partnerships

Ongoing collaborations may offer better pricing in exchange for relationship stability and continued exposure.

What Factors Affect Nano-Influencer Rates?

Campaign Goals

The complexity of a campaign affects price — multiple posts or custom metrics like conversions may increase cost.

Audience Size and Engagement

Those closer to 10,000 followers typically charge more. Higher engagement also increases their value.

Niche Relevance

Specialised niches often demand more, as the audience is more targeted and valuable.

Content Creation

If professional-quality content is required, influencer rates often increase.

How To Budget to Maximise Your ROI

Start with a Test Campaign

Gauge results before scaling.

Prioritise Engagement Over Follower Count

Smaller creators with engaged communities may deliver better outcomes than large but passive audiences.

Combine Product Exchanges with Paid Partnerships

This stretches your marketing budget further.

Use SHOUT’s UGC Platform

We streamline the process, reduce costs, and increase efficiency.

Get The Most Out of Your Influencer Marketing Budget With SHOUT

With flexible pricing — from one-off videos to full subscription access — SHOUT helps you stay on budget and get results.

Book a demo now