The Role of UGC in Influencing Purchase Decisions and Encouraging Loyalty

Jennifer HobsonJennifer Hobson
The Role of UGC in Influencing Purchase Decisions and Encouraging Loyalty

User-generated content (UGC) has become one of the most potent tools for influencing consumer behaviour and building long-term loyalty...

According to a study by Bazaarvoice, 79% of people say UGC highly impacts their purchasing decisions...

Platforms like TikTok have made UGC even more popular...

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Nano influencers tend to have higher engagement rates in a specific niche...

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SHOUT’s UGC platform streamlines the process of collecting, curating, and promoting user-generated content...

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Book a demo now to see what we can do for you!