In the ever-evolving landscape of digital marketing, brands are constantly seeking new ways to connect with audiences and stay relevant. Two prominent types of video content have emerged: Performance Videos and User-Generated Content (UGC). While Performance Videos—polished, professionally produced pieces—have long been the staple of advertising, UGC videos have surged in popularity, offering unique advantages that make them the better choice for modern marketing strategies.

The Rise of UGC Videos

User-Generated Content includes product reviews, unboxings, testimonials, and social posts. With TikTok, Instagram, and YouTube driving content creation, UGC has exploded. You can include all of these when creating a brief on SHOUT.

Performance Videos often appear overly curated, while UGC feels real, relatable, and trustworthy.

Authenticity: The Key to Consumer Trust

Today’s audiences are skeptical of polished advertising. UGC thrives on honesty—real people sharing real experiences, which helps build genuine trust. It’s the authenticity that wins hearts and wallets.

Engagement and Virality

UGC videos are more interactive and shareable. They spark conversations and community, unlike Performance Videos which often feel one-sided.

Cost-Effectiveness

Performance Videos are expensive to produce. UGC is not. With SHOUT, content starts at just £45. That means more content, more often, for less cost—and often with more impact.

Social Proof and Influence

People trust people. UGC doubles as social proof, influencing buying decisions organically. Want inspiration? Explore the top UGC trends of 2024.

Humanising the Brand

UGC shows that brands value real voices. It humanises your brand, creates emotional connection, and builds long-term loyalty. That’s why UGC remains on top.

Conclusion: The Future of Marketing Is UGC

Performance Videos still have a place, but UGC wins on trust, engagement, cost, and scalability. It’s not just a trend—it’s a strategy. SHOUT is the answer to unlock this power. Want help getting started? Contact us today.