Influencer marketing can be a powerful tool for brands looking to connect with new audiences, build trust, and boost their visibility. However, many brands enter the space with unrealistic expectations—expecting instant results from a single post. That’s not how it works.

While SHOUT is a powerful tool for sourcing creators and content, we encourage creating campaigns with multiple creators from different niches. Here's where influencer strategies can fall short—and how to fix them.

1. Lack of Clear Goals

Without a clear objective—brand awareness, site traffic, sales—you can’t measure success. Pick one goal per campaign. Use our brief templates to make expectations clear and content outcomes stronger.

2. Unprepared Assets

Even perfect UGC can flop if your site is slow or your checkout process is clunky. Optimise your UX before launching your campaign.

3. Choosing the Wrong Influencer

Follower count is not everything. Choose creators whose audience matches your own. With SHOUT, you’ll find nano influencers with high engagement and credibility.

4. Missing Key Campaign Aspects

• Brand Alignment and Behaviour
  Only work with creators who reflect your values. Contracts should include clauses for behaviour expectations and exit rights.
• Amplification Rights
  Want to reshare their content? Get that in writing. With SHOUT, usage rights are automatically included.
• Content Duration
  Set expectations for how long the post stays live. You don’t want your campaign tied to a post that gets deleted.

The Key to Success

Influencer marketing works when it’s well planned. SHOUT helps you find the right creators, define your goals, and build lasting connections with your audience. Want to get it right? Contact us today.