Deep Dive into the Brand

Become a brand detective—learn their mission, values, audience, and platforms. Make your UGC feel like an inside joke the whole community gets.

Keep it Real

Speak to your audience like a friend. Be authentic. Show your glow, your moves, even your bloopers—because realness builds trust.

A Picture is Worth a Thousand Likes

You don’t need a film crew—just good lighting and a clean setup. A tidy background and decent visuals make your content instantly more scroll-worthy.

Chat With Your Community

Start the conversation in your comments. Ask questions. Encourage input. The more the audience feels involved, the better the engagement.

Storytime

Weave a story. Did a product save your day? Tell it. A narrative makes your UGC memorable and emotionally resonant.

Action!

End with a compelling CTA. “Click to join the party” is more fun than “Buy now.” Be human. Be clear. Be fun.

Trendsetter or Trend Follower?

Jump on trends—but twist them. Add your unique flavour. That’s how you go from participant to standout.

Feedback is Your Friend

Yes, even the snarky comments help. If someone says, “Was this filmed on a potato?”—maybe it’s time to upgrade your camera.

In short: combine brand insight, storytelling, community, and creativity—sprinkled with humour—and you’ll create UGC too good not to share.