Black Friday is brutal. This free playbook takes away the stress.
From briefs → creators → boosting → Black Friday sales.
We’ve broken it down week by week so you know exactly what to do (and when).
The Problem
- 5 days before: “We should probably book some creators…”
- 3 days before: Content’s still not approved. Panic.
- 1 day before: Boosting random ads hoping they work.
- Black Friday: Burn budget. Miss sales. Cry into leftover pumpkin lattes.
We built SHOUT to stop that happening.
The Solution
(The Black Friday UGC Playbook)
Your free, no-nonsense, 8-week guide to running a UGC campaign that actually converts.
- ✅ 8-week action plan from October → Black Friday.
- ✅ Calendar integration (so you actually stick to it).
- ✅ Week-by-week steps from briefing creators → approving UGC → boosting your best ads.
- ✅ Practical checklists to keep you on track.
This isn’t “tips and tricks.” It’s a straight-up execution plan.
Why UGC for Black Friday?
Black Friday is crowded. Studio ads don’t cut it. UGC does.
- Trust Lift
- 6.6×
- Buying Influence
- 79%
- Engagement
- Up to 4×
- Conversion
- 5×
Shoppers are 6.6x more likely to trust UGC than brand content.
Say UGC directly influences their buying decisions.
Nano creators drive up to 4x higher engagement vs. macro.
UGC ads are 5x more likely to convert than traditional creative.
If you want attention (and sales) when everyone’s shouting, UGC wins.
How it Works (week by week)
- Weeks 1–2
Build briefs & book creators
Define offers, angles, deliverables. Lock creators early.
- Weeks 3–4
Content lands. Test & tweak
Approve quickly, iterate hooks, and tag early winners.
- Weeks 5–6
Boost top performers
Put spend behind the best UGC across core channels.
- Weeks 7–8
Black Friday week
You’re calm, live, and ready to win. Scale what's working.
Why It’s Free
We could charge for this (most agencies would). But we’d rather make SHOUT the name you think of when you hear Black Friday UGC. So we’re giving the full playbook away, no paywall, no gimmicks. Just marketing that works and a platform that will genuinely make this process feel easy.
Why Your Brand Can’t Afford to Miss Out on Black Friday
Black Friday isn’t just a shopping event—it’s the ultimate opportunity for brands to make a lasting impact, drive massive sales, and reach new customers. Whether you’re a small business or a global brand, tapping into the excitement and urgency of Black Friday can supercharge your results.
With so much noise during the Black Friday period, standing out can be a challenge. That’s where user-generated content (UGC) comes in
Builds Trust
Consumers trust recommendations from real people far more than brand marketing. UGC allows your brand’s products to be seen through the eyes of actual customers, making them relatable and building genuine trust.
Boosts Social Proof
During Black Friday, buyers are focused on getting the best value. Showcasing reviews, testimonials, and videos from real customers validates their choices, offering the social proof that encourages higher conversions.
Drives FOMO
Black Friday is about urgency and limited-time deals. UGC adds to this by showing real customers enjoying your products in the moment, creating the FOMO effect that drives quicker purchases.
Black Friday doesn’t wait. Neither should you.
It’s the same process we use with brands that sell out in days. But now you get it free!
