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Trusted by brands worldwide
From startups to enterprises
The Problem
Black Friday marks the start of the holiday shopping season and a surge in consumer spending.
UGC (User Generated Content) plays a crucial role in Black Friday success. With 79% of shoppers saying UGC directly influences their buying decisions, it’s no surprise that UGC campaigns can lift revenues by up to 90%.
But how can a brand or retailer guarantee their UGC strategy will deliver results?
The Solution
The SHOUT Black Friday UGC Playbook
Your free, no-nonsense, 8-week guide to running a UGC campaign that actually converts. We’ve broken it down week by week so you know exactly what to do (and when).
- ✔ 8-week action plan right up to Black Friday.
- ✔ Week-by-week steps from briefing creators → approving UGC → boosting your best content with paid support.
- ✔ Practical checklists to keep you on track.
- ✔ Free support calls from our UGC Strategy Team throughout the 8-week programme, if you need them.
This isn’t vague AI “tips and tricks.” It’s a straight-up execution plan. It's a proven execution plan that has turned £10K of creative content into £120K of Black Friday sales.
And it’s completely free.
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How It Works
Over 8 weeks, we will be breaking down our recommendations, step by step.
Each week, you’ll receive an email with your link to a new chapter of our playbook and actions needed to make your Black Friday UGC campaigns successful.
Why It’s Free
Your success is our success. We want SHOUT to be the name you think of when you need UGC.
We’ve helped countless brands get 3x more sales vs. their previous Black Friday strategies.
Why UGC For Black Friday?
With so much noise and competition, standing out can be a challenge. That’s where UGC comes in.
Builds Trust
Consumers trust recommendations from real people more than brand marketing.
Drives FOMO
UGC adds urgency by showing real customers enjoying your products.
Boosts Social Proof
Reviews and videos from real customers validate choices and boost conversions.
Trust Lift
6.6x
Shoppers are 6.6x more likely to trust UGC.
Buying Influence
79%
Say UGC influences buying decisions.
Engagement
Up to 4x
Nano creators = 4x higher engagement.
Conversion
5x
UGC ads 5x more likely to convert.
If you want attention that sets you apart, and the sales to match, you need UGC.
How can I get my UGC content to stand out ahead of Black Friday?
UGC can cut through to audiences without paid support, but reach is limited...
Boosting popular posts works — some clients see 6–11x return.
Get ahead of the competition, access Week 1 content now.
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