In recent years, unboxing videos have become one of the most captivating forms of user-generated content (UGC). These videos show the unboxing experience of a product from the moment the package is opened to the first impressions.

If you want your brand to benefit from the engagement and trust unboxing videos create, keep reading as we lift the lid on what you need to know.

The Psychology Behind Unboxing Videos

Unboxing videos are far more than just an unwrapping process—they tap into a deep-rooted human instinct: curiosity.

The unboxing experience also satisfies the anticipation and excitement of receiving something new. Watching someone else open a product triggers emotions like joy, surprise, and nostalgia while allowing viewers to imagine themselves in the same position.

The psychological appeal of product unboxing videos stems from their authenticity and relatability. Unlike traditional advertisements, which often appear polished or scripted, unboxing videos feature real people engaging with a product in a genuine, unfiltered way. These videos often generate a sense of trust, too. When customers share their personal experiences with a product, it adds a layer of credibility that traditional marketing methods can’t always achieve.

The Impact of Unboxing Videos on Purchasing Decisions

Unboxing videos have a direct impact on purchasing decisions. Research shows that the more engaging and authentic a product’s portrayal, the more likely consumers are to purchase it.

Building Trust: Product unboxing videos provide transparency, showing what customers will receive in the box, how it’s packaged, and what features or benefits they can expect.

Creating FOMO: As viewers watch the unboxing process unfold, they can visualise themselves owning the product, which often leads to heightened interest and desire.

Highlighting Product Features: Unboxing videos allow consumers to see the product in action, often highlighting key features that may not be effectively communicated through text or static images.

Peer Influence: Positive reactions and satisfied customers can encourage potential buyers to take the plunge.

Encouraging Impulse Buys: The reveal of a highly anticipated product combined with a positive reaction can prompt viewers to make an immediate purchase.

How Your Brand Can Benefit from Unboxing Videos

Enhanced Brand Authenticity: TikTok unboxing videos provide a refreshing and authentic look at a product. When customers or influencers share their unboxing experience, it offers a more honest portrayal of the brand.

Increased Engagement: Unboxing videos are highly engaging and shareable. They encourage interaction between the brand and its audience.

Building a Community: Unboxing videos foster a sense of community among customers. Brands can create a loyal following of advocates who are more likely to recommend the product to others.

Generating Buzz: TikTok unboxing videos are often shared across multiple platforms, creating a ripple effect that increases brand awareness.

Boosting Conversions: They help potential customers feel more confident in their purchasing decisions.

Encouraging User-Generated Unboxing Content

You can do this by incentivising your customers to create unboxing videos by offering rewards. Create an unboxing challenge or encourage hashtags. Collaborate with influencers with an established following. SHOUT can help you find nano-influencers in your niche who can create unboxing videos that showcase your product perfectly while adding their unique flair.

Repurposing Tips For Unboxing Videos

Social Media

Share unboxing videos from TikTok on your other social media profiles and create highlight reels.

Email Campaigns

Including a customer-created video in an email can make the message feel more personalised and authentic.

Product Pages

Showcasing product unboxing videos on product pages can give potential buyers an inside look.

Blog Posts

These videos can supplement your blog’s product reviews or tutorials.

Repurpose for Paid Ads

These authentic, customer-driven videos can resonate more with viewers than traditional branded ads.

The Power of Unboxing Videos for Your Brand

Unboxing videos are not just a trend; they’re an essential tool for brands looking to boost their credibility and create memorable customer experiences.

Let SHOUT help you maximise the potential of unboxing videos. Check out what we’ve done for other brands, and let us do the same for you!